Before launching a crowdfunding campaign, it’s important to plan ahead to get the most support you can. In this blog post, we’ve included tips and tricks to hit your crowdfunding goals. Keep reading to learn more.
To create your own product or campaign, submit your idea to the ELIX crowdfunding portal here.
Create A Video
The best crowdfunding campaigns connect creators to their audience through what makes us most human: conversation. A great campaign video showcases your passion and enthusiasm for your project by using your own voice. If your audience can empathize with your idea or goal, they’ll be more likely to contribute. Talk about how you came up with your idea, what you’ve done so far to turn it into a reality, and how it will help people around the world.
Plan To Reward Your Backers
Let your backers know that you care about their support by offering them something in return. Crowdfunding platforms often offer pre-sales, or non-legally binding offers to receive early discounts on inventions and products. For projects that require serious resources to develop, like hardware projects, pre-sales are a powerful way to get funding to gather resources to complete your project. For example, the smart watch startup Pebble raised $10.3 million dollars using pre-sales in 2012.
Tell Your Friends And Family
The first people to support your campaign will probably be people already within your inner circle. Unless you have an established brand or company, your message needs to spread organically from people who care about you most. Often, you can talk to these people in person about your idea to get their feedback as well. People closest to you are usually the first to support you, so talking to them first is a great way to get your project going. Once strangers can see that there’s support for your idea, they’re more likely to jump onboard.
Use Social Media
Use your social media presence to spread the word about your campaigns. For building an audience, there’s nothing more powerful than online social circles for creating buzz early on. Social platforms like Facebook, Instagram, Medium and Twitter can be great ways to spread the word about upcoming campaigns. You could even start a Medium blog like we did at ELIX, and mix in both informational and promotional articles.
Provide Constant Updates
Starting your crowdfunding campaign is only half the battle. Once your campaign is launched, you need to make sure your audience stays interested. This means providing consistent, detailed updates on your progress since your campaign launched. Often that means you need to juggle both building your product and communicating with potential backers. This can be a daunting task, but working on both aspects will show you’re staying motivated and fully dedicated to building a great product. Once the initial buzz of your campaign launch has worn off, keep busy to make sure new people are just as excited to support your cause. Be especially active during the middle of your crowdfunding campaign, and consider launching a countdown once you’re getting close to reaching your goal.
At ELIX, we’re building a crowdfunding site with token rewards. Create a campaign or product in just a few minutes here.